The Influence of Cosmetics Purchase Behavior on Makeup before and after the COVID-19 Pandemic in College Women
نویسندگان
چکیده
This study attempted to investigate the influence of cosmetics purchase behavior on Makeup before and after COVID-19 pandemic against college women, results found followings: First, outbreak, base Makeup, color lip cheek contour decreased while basic increased. Second, concerning effects pandemic, ‘trend-pursuing purchase’ ‘conspicuous had a positive outbreak with statistical significance. In addition, purchase’, ‘brandoriented habitual ‘rational revealed effect worldwide sum, women’s have an their COVID- 19 pandemic. It is anticipated that would be helpful in developing sales strategies as data for development marketing.
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ژورنال
عنوان ژورنال: Han'gug miyong haghoeji
سال: 2022
ISSN: ['1229-4349', '2765-5881']
DOI: https://doi.org/10.52660/jksc.2022.28.3.427